Tips For Using Facebook Ads In Your Shopify Store’s Paid Social Campaign

Social Campaign: Profit from your larger audience by using an integrated ad campaign to direct your Facebook audience to your Shopify store. How? Read on.

Shopify is the go-to resource for both big and small brands wishing to consolidate all of their commerce into a single command console.

The customization options for online stores allow retailers to keep track of sales made through various channels, such as the web, social media, physical locations, and pop-up shops.

This article will explain how Shopify stores may particularly use Facebook ads to attract a focused and ready-to-buy audience.

Beyond sales, we’ll talk about Shopify’s monitoring system’s advantages and how your company may use Facebook advertisements to create a reliable cash stream.

Why Promote Your Shopify Store With Facebook Ads?

Social Campaign: You can use tools to determine your ideal client when using Facebook advertisements by looking at their likes, interests, and similar habits.

This makes it simple for you to optimize ad packs so that they will reach a big number of people who are most likely to convert on your Shopify website.

For years, well-established brands wishing to conduct campaigns with both macro- and micro-targeting have preferred Facebook advertising to other advertising channels for their efforts.

Anyone can use Facebook ads to help their business development; all it takes is a little time to learn the fundamentals of the system and how to track effectively using both your Shopify dashboard and Facebook ads dashboard.

Facebook Advertising’s Benefits

Using Facebook advertisements for your Shopify store has certain advantages.

Reach A Passionate Audience

More than two billion users are active on Facebook each month, and they claim to spend more time there than on other social networks.

In addition to owning and tracking users on the Facebook network, the business also controls and uses Instagram and Messenger.

The algorithm for targeting advertisements makes use of all the data gathered across these accounts.

Demographic, behavioral, and interest-based targeting

Facebook is a platform for news sharing, brand engagement, photo posting, and sharing of unusual finds The Facebook ads campaign manager tool creates a customized user profile for marketers to target based on all of your activity and relationships you make on the network. A target audience can be created by Facebook advertisers utilizing a range of interests, habits, and characteristics.

Brand Awareness Creation

Through carefully chosen photos and social media shares, brands use their social media profiles to showcase their distinctive brand voice.

You have the option to choose to display them from your brand pages when you use Facebook advertising.

This will raise brand awareness and motivate interested users to follow your business for more pertinent information.

Offering Products And Services In Various Ad Formats

Your ability to successfully display successful ad kinds could affect your Facebook advertising ROI.

Because there are so many alternatives, it might be challenging for beginners to create high-performing ad types. We highlight five ad forms to take into account to make the introduction easier.

Single-Icon Ads

Social Campaign: Most individuals are accustomed to seeing single-image advertising as they scroll.

It’s simple to present your goods and offers with this format.

When you have a specific deal or product to advertise on a limited budget, single-picture ads work well.

ad videos

Social Campaign: You may simultaneously show your items and brand tone to your attentive audience by using video advertising.

These advertisements can be created in the Facebook Ads Manager, and the platforms on which they will appear Facebook, Instagram, Marketplace, and Messenger can be chosen.

Facebook claims that videos that are 15 seconds or fewer will interest viewers.

A clean footage with a compelling call to action is also necessary for these quick videos.

This could involve buying anything or visiting your website to learn more.

Carousel Ads

Social Campaign: You can incorporate a variety of scrolling films and images while creating carousel advertisements.

If you display various products, you can connect each one to its related product page.

Users will be able to navigate back and forth through the photographs that are presented.

Carousel advertisements are useful for showing a variety of goods, announcing new themes or collaborations, providing instructions, or exhibiting a single commodity in several contexts.

Collection

Full-screen advertisements are collections.

So that customers may browse and shop for your products, they present a cover image or video along with a variety of products.

This ad type aids in the presentation of a complete product catalog and enables easy purchasing for interested users.

These advertisements may appear on Instagram, Facebook, or Instagram Stories.

Track Conversions in Your Shopify Dashboard and Facebook Business Manager

Social Campaign: Conversion tracking in Facebook Business Manager

Go to your Facebook Ads Manager account and choose the campaign you want to look at in order to track down an individual ad’s performance.

To evaluate the available stats, you can drill down by ad set or particular ads after choosing the campaign.

By selecting the measure to report from the Columns menu, you can modify your view.

Metrics to track:

• impressions of ads.
• rate of clicks.
• Relevance rating.
• position geographically.
• audience characteristics.
• views and percentage of watched videos.
• Engagement.
• Frequency.
• Per-Conversion Cost.
• rate of conversion.
• ROI on advertising (ROAS).

Your understanding of which advertisements are functioning well and offering a high return on investment and which ads are not will improve after reviewing this dashboard.

Future advertising can be created and optimized using this information.

Tracking Conversions on Shopify

You may view the Marketing area of your personal Shopify store after logging in to see the volume of traffic and sales broken down by marketing source.

Reviewing the sources that result in the most conversions will help you determine how effective your Facebook advertising is.

It is critical to analyze and contrast Shopify and Facebook’s stats to make sure they are presenting the same picture.

It’s crucial to remember that because both systems update at different times, there may occasionally be a small discrepancy.

Social Campaign: Conclusion

Facebook is a marketing gold mine because it caters to a sizable audience with a wide range of interests. It delivers the data and resources required to divide audiences into groups according to characteristics that are most compatible with the goods you sell.

FAQ

How much should I invest in Shopify Facebook ads?

Typically, companies should budget between $5 and $10 per day for Facebook marketing for their Shopify store. The amount you should spend, however, will ultimately rely on your unique aims and audience and is only a starting point.

Can I use Shopify to run Facebook ads?

Now, you can generate Facebook advertising and Facebook Page posts in your Shopify admin’s Marketing section. Facebook will only accept your products if you generate dynamic retargeting advertisements featuring those products.

How do Shopify’s Facebook ads function?

You can use tools to determine your ideal client when using Facebook advertisements by looking at their likes, interests, and similar habits. This makes it simple for you to optimize ad packs so that they can reach a big number of people who are most likely to convert on your Shopify site.

Without a Facebook page, is it possible to run Facebook ads?

Even while the majority of campaigns demand a URL, those without websites still have a few possibilities. A Facebook page is necessary for any campaign, though. Building a fanbase is what you’ll need to accomplish after creating your Facebook page. To expand your reach and gain more page admirers, you can launch a Like Campaign.