If you wanna build online authority, establishing high-quality and relevant links to a website is one of the key components. As a result, it gives a higher rank in organic search results also. Your website authority and relevance ties with the volume of other authoritative and relevant sites that you linked to. But establishing authority and earning or building links that are relevant and high quality are challenging. In this tutorial, we’re going to discuss 7 ways to earn or build links to your website.
- Produce unique research
- Respond to a popular/trending article
- Update or elaborate on links in relevant posts
- Offer free tools
- Create unique images or graphics
- Review the SERPs
- Build trusting relationships
1. Produce Unique Research
This is the first creative way to earn or build links to your site. You might have the access to your industry or customer data. It might depend on the scope and type of the business. You can do research with those data and collect, compile, analyze and organize them for your target audience as the way they like to read and share.
You can use a content research tool like Buzzsumo for it. Buzzsumo does it perfectly with its comprehensive and detailed research studies. For example, Buzzsumo relies on its own large database to make digital marketing insights into how to write the best headlines and content engagement. Helpful articles like these, packed with data-backed insights, not only act as powerful lead-generation tools but also earn you plenty of backlinks from other digital marketing websites that point to Buzzsumo.com. Every organization doesn’t have the access to the data resources available to Buzzsumo.
2. Create Unique Images, Graphics, or Video
Unique Original Images or Video
Stock photography is useful for enhancing and complementing your copy for websites and blog posts, but unique and creative images can expand your related content with more authority and authenticity. Therefore be sure to include original images and photos in your content when its possible. Both B2C and B2B use authorized photos of real people or products, including shares and links. It is more likely to create a real human connection and engagement.
Using human images to tell stories is powerful. Social media has it proven. YouTube, TikTok, Snapchat and Instagram has been pushed to the forefront of engaging with viral content by unique storytelling through video. Images can be easily embedded in webpages and blog posts. It will add entertainment value. Now the battle of driving views, likes, shares, and links is done more than half. Link a video to another relevant video or information source. Then you need to clearly attribute it to the source that can trigger links. And also just ask links to your post or video from referenced authors.
Infographics used to be a popular form of content. They presented simple or complex information and data in a visually pleasuring and engaging way. That was the reason for its popularity. If infographics is created with planning and with a purpose, it will be a great way to earn and build links. The infographic can be embedded in a blog post or webpage for sharing. Infographics can get information from relevant external sources. If they properly referenced and attributed, they can become potential sources for backlinks also.
3. Respond to a Popular/Trending Article or Topic
There is another great way to build your authority. It is sharing your unique opinions on any trending subject or topic. It doesn’t matter whether it is positive or negative. A video, blog post, podcast episode, or a combination of all of them can be used to respond.
How do you find trending topics or subjects? Monitoring them via Google Trends is a great way. You can also search for hashtags based on relevant keywords on social networks like Facebook, Twitter, Instagram, YouTube, LinkedIn, or any others where your audience has been engaged. After finding a topic to comment on, provide full attribution to the author of the article and the company or organization to which the author belongs. Your response is need to be genuine and complete. And also include links to other relevant content posted by you or other relevant sources with your response. The final goal is to provide the listener, viewer, or reader with a full examination of the subject that shows your authority knowledge and experience.
4. Update or Elaborate on Links in Relevant Posts
You can engage with relevant popular or trending posts by offering the original author complementary value-added content. First, you need to identify popular posts. You can use the same methods as discussed above for it. In this case, you have several options.
A. You can click and review all links in the post to ensure they work, up to date, accurate content, link to appropriate.
Especially with older content, you may find links in articles that don’t work. You need to fill in a gap with your own link. And also gaps can occur when links and the content to which they refer are outdated. As an alternative, you can offer your own link to relevant current content also. Many site owners don’t have the time to check the validity of all their links. In here you’re doing them a favor while getting a potentially valuable backlink.
B. Look for opportunities to expand on the keywords and topics mentioned in the article for which you can create more detailed supporting content for the article to link to.
In all of the above scenarios, you need to send a message to the original content author or site owner explaining why they should consider linking to the content that you created. You can do it easily when you’ve already created and approved the content you’re submitting for review.
5. Offer Free Tools
People are always looking for free tips, tricks, templates or tools for do their work easily. It doesn’t matter for which task or job they doing. Specially they need it subjects they have got lack knowledge or experience. Those tools, tricks will save your time also. If you search for [calculator x] or [ y template] in Google, it will show you many results. The ones at the top of the list are considered as the best tools. Which means they were linked for their added value.
If you use any unique or useful tools or templates to streamline your business you can share them in the resource section on your website. You need to have relevant, keyword-rich content with the tool or template to provide context for both search engine crawlers and readers. It is a SEO best practice. After launching the tool, you should promote it on all relevant channels in where you believe your audience will see. Use social media or any other channel for it. After they access those tools, encourage them to share it with others if it is of value to them.
For example, Ahrefs has mastered the art of providing access to free versions of tools within the SEO platform. Ahrefs promotes these free components on social posts and blogs. And also Ahrefs use this as a key pillar of their product-centric software strategy. Thousands of their paying users started using these free tools and later upgraded to the premium version. In order to attract and engage prospects, they offers a wide range of free SEO training courses. As a result, Ahrefs has taken a higher rank in search engine results pages for SEO related queries.
6. Review the SERPs
Reviewing the SERPs helps you to earn or build links to your site also. You can Identify sources and build inbound links for your focus keywords by reviewing search engine results. Imagine you are doing some keyword research and examine the top 50-100 search results for each keyword for potential uncompetitive backlink sources. All domains or websites which is in the top 50 are relevant by definition and also they are authoritative to the search engines. Relevant backlinks are a clear signal to search engines in the field you’re in.
There are some opportunities have given below that can be used to earn or build links through relevant.
- Industry publication ads or links
- Association website ads, links, or directories
- Partner or affiliate websites
- Local business websites
- Blog post or article comments
- Blog post or article updates as noted previously
- Video comments
In some cases of local websites, blog posts, an association and partner, being relevant to your product, business or service is important than authority.
7. Build Trusting Relationships
Build trusting relationships lead you to earn or build links to your site. You can only earn or build links on sites where you have built a trust based on the value of the content you are having which you ask site owners to link to. Trust does not come easily or quickly. It requires constant demonstration of commitment to giving value. Trust is an offer of give and take. Therefore you need to prepare to give in exchange for the privilege of sharing your content.
Pay for links reduce the authenticity and true value of the links. Therefore buying links usually do more harm than good to your online authority and reputation. Trust is something that should be earned, it cannot be bought. The rewards for creating quality, relevant content that others link to can be huge.