Wix Website – Adding Keywords

September 10, 2022

Wix Website is the three most popular CMS after WordPress and Shopify. The plate-forme successfully serves many small-scale websites of different types (e-commerce, blogs, local businesses, etc.). Wix is relatively easy to use: the drag-and-drop editor allows you to create an attractive website without special coding capabilities.

The administration interface is still simple, and the referral assistant integrated into Wix covers the basics of search optimization. Still, everything has a price. Wix when it comes to advanced search optimization. Users complain about PageSpeed issues with Wix websites, and the limited scalability is also not the aspect to be happy with.

Search engines use your content to understand the value of each page and rank it accordingly. Instead of adding keywords as meta tags, we recommend incorporating keywords/search phrases into your site content in an organic and logical way.

What is SEO and why is it important?

When trying to drive more traffic to your Wix website, paying for marketing and advertising campaigns can significantly increase your costs. What makes SEO such a valuable part of your site is that it doesn’t require you to have a huge budget to increase your traffic. SEO can generate substantial amounts of traffic to your website for FREE. Implementing an effective SEO strategy will increase your Wix site’s visibility by helping it rank better for your target keywords. By ranking higher for your target keywords, your website is exposed to a larger audience. High search engine rankings are so important because most people don’t go to the second page of search results.

Keyword Research for Wix

Now that you understand the potential benefits of implementing SEO, the next step is to do some proper keyword research. This is the most important aspect of SEO and should be done before you start optimizing your Wix website for search engines. Keyword research is the starting point of any SEO strategy because it can be used to understand what people are searching for on Google.

We recommend that you start by creating a list of potential keywords related to your business that you plan to target. Once you’ve created a list of relevant keywords for your website, you’ll look at two key aspects: search volume and keyword difficulty. Search volume for a keyword is an estimate of the number of times a keyword is searched per month. This data is often calculated from the keyword’s search volume history. One of the best ways to determine which keywords to use is to look at how often they are searched for per month. The higher the search volume for your target keyword, the more competitive it is for ranking.

Keyword Difficulty

Keyword difficulty is an estimate offered by most keyword research tools available on the internet. The Keyword Difficulty Meter will tell you how easy or difficult it will be to rank for that keyword. The keyword difficulty percentage is calculated based on the search volume, number of results, and websites currently ranking for a keyword. To quickly check keyword difficulty, we recommend trying a free keyword research tool. SEOquake is one of the best free tools we found when reviewing the best free SEO extensions. This tool is extremely versatile and can speed up your keyword research process by giving you real-time SEO data right in your browser of choice.

This Google Chrome extension is perfect for finding small keywords to target your Wix website. When you search for keywords on Google, this program will automatically give you a keyword difficulty percentage. As we mentioned earlier, this Keyword Difficulty Percentage is a great indicator of how difficult it is to rank for your priority keyword. Now that you understand the two main aspects of keyword research, you need to narrow down your list of target keywords. You should aim to focus on keywords that have high search volume potential and low to medium difficulty. General keywords will be harder to rank for, so choose more specific keywords.

Here are some tips to keep in mind when doing your keyword research:

Single-word keywords are too broad and competitive.
They will usually be more difficult to rank in search engine results.
Avoid generic keywords.
Instead, search for specific keywords that consist of 2-4 words.
You will have a much higher chance of ranking for these keywords and will get a higher user conversion.
Avoid keywords that have a high number of search results as they will be more competitive.

Use the Wix SEO Wiz

Wix SEO Wiz is a new tool that Wix has created to help its users improve the SEO of their websites. By answering a few questions about your website, location, and keywords, this tool will design a specific SEO plan for your site.

Wix SEO Site Setup

Following the Wix SEO Wiz, the checklist is a great way to improve your SEO, but it doesn’t guarantee that you’ll be able to outperform your competitors. To ensure the highest chance of outperforming competitors, we’ve created a checklist of Wix SEO best practices for the strongest website foundation. Be sure to naturally include your keywords in these parameters.

Tips;

Site Title – This should be the name of your business as it will appear on your website and in Google search results. Your website title can be a maximum of 60 characters. To change this, navigate to Wix ADI > Pages > Home > Click the Settings icon > Page SEO > Search Engine Title.

SEO Site Description – Your goal should be to make this description as compelling as possible. It will appear in Google search results under the title of your website. Include the name of your site and at least one of your keywords. We recommend including a call to action to get a higher click-through rate from users. You can set up your site’s SEO description by going to Wix ADI > Pages > Home > Click the Settings icon > Page SEO > Page Description.

URL Structure: You MUST optimize the URL link for each page on your Wix website. Make your URL descriptive, short, and easy to read for Google and users. Try to limit them to 4 words or less. You can change the URL of each page by going to Wix ADI > Pages > “Page Name” > Click the Settings icon > Page SEO > Page URL.

Wix SEO Tips

Once you have completed the Wix SEO website setup, the next step is to optimize your content and blog posts. Your goal when creating content should be to create high-quality, unique posts that focus on your site’s area of expertise. Google heavily favors sites with these types of posts, so make sure you’re consistent.

Creating and posting high-quality content regularly is the first step to improving your blog’s SEO. The next step to ranking higher in search results is having the right on-site optimization strategy for your blog. Your on-site optimization is crucial because search engines frequently crawl and analyze your website for content. Here is a list of SEO tips to follow to better optimize every blog post you publish:

Your blog post title should be no more than 60 characters.
Include numbers and powerful words in your blog titles to get a higher click-through rate.
Include your main keyword in your blog description/snippet and limit it to less than 160 characters.
Use subheadings (H1 and H2) to structure your content and describe the topics of your article.
Also, make sure to write your main keyword at least once in your post titles.
Your priority keyword should be in the first 10% of your blog post text.
Write at least 2,100 words for each post you publish.
You need to analyze the word count of the websites that are competing for your target keyword.

Optimize Your Wix Images

The next step on our list of Wix SEO tips is to optimize your website images. Some companies can often skip this step. Don’t make the same mistake because this crucial aspect can give your SEO an edge over your competitors. Google’s search engine algorithm penalizes slow websites, and images are one of the biggest contributors that slow down a website.

Another reason images are important for SEO is that Google considers behavioral metrics that reflect the user experience on your website. One of the main behavioral metrics considered in the Google algorithm is the time that visitors spend on a web page. It is well known that visitors tend to spend more time on pages with high-quality and relevant images.

Google Search Console

The first tool we recommend you use to improve your Wix SEO is Google Search Console. This program is extremely useful and was created for website owners to view data about their site’s performance. With this tool set up on your Wix site, you will be able to:

Find out which of your content generates more conversions for your website. Analyze the keywords on your list that receive the most clicks. Analyze the performance of each of your keywords over time. Request indexing by Google of the pages of your site. Submit your sitemap to Google so it can be found faster. Receive feedback on all website errors from Google.

There are several ways to acquire more backlinks to improve your Wix SEO. One method we talked about earlier is to create in-depth niche content. Try to create content that people want to share or see in your blog posts. Another way to receive more backlinks is to frequently post your content on different social networks. We found that you can receive many high-quality backlinks and improve your marketing using Pinterest. Additionally, you can also write content that you review and link to useful tools and products. If you contact the creators with your post, they may share it on their social networks or website.

Wix Conclusion

In conclusion, Wix can be a great resource if you are looking to build your first website. If you’re new to SEO and haven’t done it before, Wix is a great first step to learning. That said, as your website experience grows, you’ll eventually want to leave the platform. Once you are familiar with SEO and understand the basics, we recommend that you switch to WordPress.

The reason why you should switch to WordPress is that it allows you to do much more with SEO than Wix. Wix is very limited in how much you can optimize your website. Using WordPress gives you more control over your SEO efforts, allowing you to install plugins that can help your website tremendously. There are thousands of free WordPress plugins that you can install to drastically improve the SEO of your website.