How to Use Focus Keyphrase Properly in WordPress (Beginner’s Guide)

If you wanna improve your content and boost SEO rankings, knowing how to use focus keyphrase properly will benefit you. In this tutorial we are going to discuss about how to use focus keyphrase properly. What is the focus keyphrase? When someone wants to find some information, they search it on a search engine. Focus keyphrase is the keyword or phrase they type.

What is Focus Keyphrase in WordPress?

To  improve your blog post for SEO, its needed to use a best Focus Keyphrase, that can get a higher rank in search engine. Therefore when creating a website, post or page you need to add a focus keyphrase. How does the focus keyphrase look like?

Imagine, you are going to write an article about the best coffee shops in New York City. Thenh te focus keyphrase should be best coffee shops in New York City. There is a chance to people search it on this way. There are alternatives you can use also, You can use coffee shops in NYC instead. Its also a good choice.

After you selecting one, you need to use focus keyphrase properly as it can improve your SEO. WordPress SEO Plugins and Tools help you to that. They will make easy your work not only writing post but also when it posting. All in One SEO is one of them, you can use. It will set a focus keyphrase for each post, page, product, and custom post types. And also it will show a TruSEO score with suggestions to improve your SEO.

You can also use Yoast SEO. It also has a focus keyphrase feature.

How to use focus keyphrase properly

There are many WordPress SEO Plugins available. In this tutorial we are going to use All in One SEO for WordPress. All in One SEO used more than 3 millions of websites worldwide. If we use All in One SEO, you can do tis through another plugin. Because all of them follows the same process.

But you can get some advantages from using One SEO. Because it supports several focus keyphrases. It also gives a free Semrush integration. Using it you can unlock additional keyword ideas and make your content more comprehensive.

Firstly install One SEO plugin tool. Then active it. There is a  free version of AIOSEO plugin. You can install it. But in here, we are using the Pro version of One SEO. After activate the One SEO plugin, you can see the setup wizard. It will help you to set up the plugin.

Setting Focus Keyphrase in WordPress

After set up, you can either add a new blog post or page, or edit an existing post or page. Go to the post edit screen and scroll down to the AIOSEO Settings. There is a option to set a focus keyphrase for that post or page in here.

Enter your focus keyphrase in space and click on the Add Focus Keyphrase. Then SEO will analyze your content and give you a score about content of focus keyphrase.

Improving Content for Focus Keyphrase

All in One SEO will show you a score about content of focus keyphrase. You need to improve this score. There will be some recommendations to get a perfect score. You can improve this score by following them.

1. Focus Keyphrase in SEO Title

All in One SEO uses post title as the SEO title. Therefore you don’t need to add SEO title manually. If you add focus keyphrase in post title, it will automatically create SEO title. If you want you can edit your SEO title manually by  AIOSEO settings also.

2. Focus Keyphrase in Meta Description

Meta description is a small description about post’s content. It will be shown in the search result list snippet. All in One SEO automatically create meta description. But its better to edit it manually. When creating it, don’t forget to add the focus keyphrase. It should be no more than 160 characters. Then you will be able to get best result.

For more details, take a look at our guide of add keywords and meta descriptions in WordPress.

3. Focus Keyphrase Length

Its better to use a focus keyphrase no more than four words. But if you can use focus keyphrase properly in your content, you can have a long one.

4. Focus Keyphrase in URL

You need to use meaningful and  SEO friendly URLs for your posts and pages. Usually it will be automatically generated by post title. Which means if you use your focus keyphrase in post title, your URL will be included it also. If you want you can edit it manually from the Permalink section in Post settings.

5. Focus Keyphrase in Introduction

The introduction section is the first sentence or paragraph of your article. Adding focus keyphrase in here will help you to get better score in SEO.

6. Focus Keyphrase in Subheadings

Subheadings are important because you can make your content more readable by using them. Using focus keyphrase in a subheading, gives you more score in SEO.

7. Focus Keyphrase in Image Alt Attributes

Using an image in your content will improve SEO and user experience. It also important to get higher rank in search engine results. The alt attribute describes an image to users, machine readers, and search engines. Therefore you need to add focus keyphrase in image alt attribute at least once in your post.

Using above recommendations will give you a perfect focus keyphrase score.

Using Multiple Focus Keyphrases in WordPress

Search engines always try to give best results for users. It look at post’s content and give users to best ones. That why you need to cover all the necessary information  in your post. Search engines, always give better rank to longer blog posts. Because they have covered all the necessary parts and keyphrase variations that a user is looking for.

All in One SEO for WordPress gives you chance to optimize your content for many focus keyphrases. After you optimize the primary keyphrase for your content, you can add more keywords under Additional Keyphrases section.

All in One SEO for WordPress will give a score for each additional keyphrase. And also it will give more recommendations for each of them.

.If you can add those additional keyphrases in meta description, introduction, or post title without affecting to user experience and readability. Then do it. Sometimes you won’t be able to include these additional keyphrase.

Find More Focus Keyphrase Ideas

Most beginners try to find a focus Keyphrase by guessing what users are looking for. But All in One SEO will give you additional keyword ideas from its  built-in integration with Semrush feature. It will help to find smart insights with real data. When you are writing a post, click on the Get Additional Keyphrases in AIOSEO settings.

It will sow a popup wizard. Using it you can login to your Semrush account or sign up for a new account. You can sign up wit a free Semrush account. But if you want to get the pro version, you can try free 30 day trial.

You need to give AIOSEO permission to connect wit your Semrush account. Ten click on the Approve and continue.

After you  connected to your Semrush account, the plugin will give the additional keyword ideas.

I hope you would be able to get some idea about how to use focus keyphrase properly from this tutorial . It will improve your SEO and help you to get better ranking in search engine results. You can create SEO friendly URL in WordPress, set a meta description to improve SEO also.

Frequently Asked Questions

What is the ideal length of a keyphrase?

You should not make the keyphrase in the length of a whole sentence. Its better to have maximum four relevant keywords for your focus keyphrase. If you use a longer keyphrases, it will make harder to optimize the page or post. You can use a large number of words close to each other creating a readable copy.

What are the 4 types of keywords?

We can classify all keywords into four main categories. It depends on user’s intentions behind making a search. These categories are commercial, transactional, informational, and navigational.

How many SEO keywords should I use?

You should focus on one main keyword per page. You can include two or three SEO keyword variations also. Your pages need to be focused on a single topic with the most important keywords. Pick one to three keywords for each page. Using too many keywords can damage SEO performance. It also can damage your website’s traffic and reputation.