How to Find a Good Focus Keyphrase

October 7, 2022

Its not easy to find a good focus keyphrase. When people search answers for their problems, all you need to do is give them answers with your content. Focus keyphrase is the phrase we believe people might search for in such situations. Using focus keyphrase in your content, will give you better SEO score and then your site will be able to get better rank in search engine results. But before that you need to find a good focus keyphrase.

If you are using WordPress to customize your website, you can use the Yoast SEO plugin and make your work much easier. It will give details about your content and recommendations to improve your SEO. The good news is Yoast has partnered with Wincher and they will give you even better results.

What is a focus keyphrase?

The focus keyphrase is the phrase, that helps to find your web page. It’s not just a one word. It can be more than one because we called it phrase. It is the phrase we believe people might search for. But focus keyphrase is not the only thing leads your website to get better ranking.

What is a good focus keyphrase?

A good focus keyphrase is a phrase people might search to find answers online and helps your website to get better ranking in search engine results.

Focus keyphrase examples

Lets imagine, you are going to publish post or page about “online marketing solutions”. What would be your focus keyphrase in WordPress. “Online marketing solutions” will be a perfect keyphrase. People can search such a keyphrase and it says what is the content is about also.

If you have no idea to what is the keyphrase and how do you find a good focus keyphrase, the keyphrase you selected is perfect or not, you can get help from Yoast plugin. It will show you some suggestions keywords and SEO score and recommendations to improve that score.

Find the most relevant SEO focus keyphrase

Its easy to find the most relevant SEO focus keyphrase. Follow below methods for it.

1. Look for Words your Target Audience Uses

Firstly you need to think as a person who tries to find your products or services. Think about what kind of problems they have, what would they want to solve their problems, what are the things they wanna search. You can find them thoughts by looking at their comments on videos, blog posts, reviews, and also any place where people share their ideas and opinions. Then you would be able to get better understanding about them.

You can learn about terms people are using, and also problems they’re facing that you can help them with and many more. All these will help you to find a good focus keyphrase.

2. Use Long Tails

You can use a short focus keyphrase. But if your business has a big market the chance to appear your website in a higher rank is very low. Because that focus keyphrase might be using many businesses. But if you find a good focus keyphrase with good potential, then use it.

You can do a research to find a good focus keyphrase. And also you can use Google auto suggestions. Lets take an example. Imagine, you are offering a digital marketing service. If you use “digital marketing service” as your focus keyphrase it won’t give you a higher rank. Because it has high search volume.

You can use “digital marketing services for small businesses” or “what are the benefits of digital marketing services for small business” instead. Specify the keyphrase a little bit will give you a better rank. Look at the below image. Google auto suggestions give the exactly the same example I used before.

3. Check the Traffic Opportunities of The Keyphrase

Checking the traffic opportunities of the keyphrase means make sure the phrase you’re going to use has enough potential for your business. If not, there is no reason of using it.

4. Find Focus Keyphrase Your Website is Already Ranking For

Which means, you can try to find keywords that your website can be found for in search results. But that keyword not be a one you focusing before. Because If you have used the same focus keyword before which means if you have the same focus keyword in two pages, it will lead to Keyword Cannibalization. You need to avoid from it.

5. Google Your Keyphrase First

If you have got a new keyphrase, firstly search it on Google and analyze the SERPs. Then you can get understand which search results come up and get some ideas about what search algorithms prefer for this query also.

If you can see map packs and local listings in search results, which means the query has local intent. Local optimization has many benefits. If you see mainly product pages or blog posts, it is no use of using that focus keyword. Because your blog post won’t be ranking in better place. SERPs are flooded with Ads also. Therefore you need to make sure your domain is strong enough to compete with the keyword that people are paying to rank for.

How to add focus keyphrase in Yoast SEO?

Firstly install the Yoast SEO plugin if you have not already installed. For it go to the Plugins and select Add New.

Next search for the Yoast SEO plugin and then click on Install Now.

Now you can add a focus keyphrase in Yoast SEO. Its super easy and follow below instructions. I will take a blog post and show you how to add a good focus keyphrase. Its post title is “Mobile Rank Tracking: Why Do You Need It and Where to Start”. Now I have installed the Yoast SEO plugin. You will be able to see a separate tab of Yoast SEO. Now I can optimize my post. Click on Yoast SEO and get started.

Focus keyphrase is needed to optimization process. Adding it is must for analyze whole content. Analyzing process will tell you,

if you have used the keyphrase in the post introduction
if the keyphrase length is good
if you’ve used your keyphrase enough times in the content
if you you’ve used your keyphrase in your meta description
if you didn’t use the same focus keyphrase on another page before
if you’ve used SEO keyphrases in the sub-headings enough times
if the number of alt attributes of the images is good
if you’ve used the same focus keyphrase wording in your title
if you’ve used your keyphrase in the slug

If you accidentally have missed some important things in your content, you and know them trough this analyzing process.

Add focus keyphrase in WordPress

Now you know how important it is. let’s add focus keyphrase in WordPress. You can see the focus keyphrase field in right at the top, when clicked on the Yoast plugin tab. There will be a little box and paste your focus keyphrase in there.

Keyword rank tracking is really competitive. Therefore Yoast SEO cannot guarantee that your post would get a higher rank. But you can give a try by adding a keyphrase and optimizing your page. Next thing you can try is Mobile rank tracking. It has a high volume and low competition. Which means many people interested in this subject and few websites are ranking for it. Now Yoast SEO can help you to find a good focus keyphrase examples that your website is already ranking for. If you managed this correctly, you will be able to get your blog post to the first page of Google after you upload it.

How to Find Out What Position You Have for The Focus Keyphrase?

After you added a focus keyphrase, don’t be rush to optimize your content and fix the plugin recommendations. Before that check whether your keyword has the best potential or not. To do it, scroll down the right sidebar and click on the Track SEO performance.

Now you can see a pop-up window. It will show you what you are looking for.

It will show the position of the keyphrase you’ve entered. If you have few keywords for your post, this is the best way to find a good focus keyphrase that works better for your blog post or a page. If the page or a blog post isn’t published, it’s ok to see the position >100. It says that your website is ranking for the keyword that you used. Above image was taken from a post that is already published. If you have got Yoast Premium accounts you can track multiple keyphrases in one post.

Trough this article, you would be able to know what a focus keyphrase is, why it’s so important to find a good focus keyphrase, and how you can do it. Another important thing is, your content need to be high quality and relevant to your searchers and what they are looking for. then you can become better at SEO and get better results also.

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